Days after it was reported that Waitrose was launching its first lunchtime meal deal, the supermarket has revealed further details of the range.
Launching on 30 August, the £5 deal covers over 300 products, with shoppers able to choose one of its sandwiches, wraps or salads, or sushi, along with a choice of snack from a selection of cereal bars, crisps and snack pots, and a drink.
Options will include Essential Waitrose Cheese & Onion sandwich, PlantLiving No Duck Hoisin Wrap, Waitrose Prawn Mayo sandwich, Waitrose Chicken & Bacon Caesar wrap, Waitrose PlantLiving VLT, Waitrose Chicken, Tomato & Basil Pasta, Taiko Crispy Duck Rolls, Waitrose Flapjack, Waitrose LoveLife Nuts, Fruit & Seeds, Deliciously Ella Cashew Cranberry Fruit Nut & Seed Bar, Waitrose Pineapple Fingers, Waitrose Freshly Squeezed Orange Juice, and Waitrose Strawberry & Banana Smoothie.
Jennifer Moscardini, Waitrose Food to Go Buyer, said: “We’re a nation of sandwich lovers. Sales are up nearly 40% since 2020. More people are working in offices again, and travelling more so looking for a fantastic meal deal option.
“This lunchtime deal means our customers can get a great quality sandwich, wrap, salad or sushi, along with a snack and a drink for £5, and if they have a myWaitrose loyalty card, and a reusable cup they can get a free cup of coffee at the same time.”
Sainsbury’s, Tesco, Morrisons, and Co-op all offer similar meal deals, with most priced around £3.50 for members of their various loyalty schemes.
NAM Implications:
- Waitrose enters the Meal Deal arena, albeit pricier.
- Watch for other Waitrose versions of mult’s initiatives.
- Or perhaps worth putting forward some ideas of your own?
