Waitrose have launched a new own-label Coconut Oil, which is both organic and Fairtrade, making it a first of its kind in the UK.
This coconut oil has been produced by the Sonmic Organic and Natural Farmers’ Association (SONFA). They are a small producer organisation based in Sri Lanka, who prioritise organic farming with a strong focus on protecting the environment.
Tom Shiel, Waitrose Buyer, said: “We are proud to be the first supermarket to launch a 100% Fairtrade own-label Coconut Oil. Alongside great quality and taste, the product supports the Sri Lankan farmers who produce the coconut oil to invest in their farms, communities and protect their environment.”
NAM Implications:
- Some competition includes Lucy Bee, Holland & Barrett, Pakka, Sainsbury’s, and Tiana.
- But most around Waitrose price of £1.17/100ml.
- One to watch…
