Waitrose has announced the launch of 19 new ‘Easy to Cook’ products that cater to the rise in comfort food eating.
Focused on offering quick and healthy meals, the expanded range includes new flavours such as Chorizo & Manchego Stuffed Chicken Breasts, Gammon Steaks with Cheese Rarebit Melt, and Salmon & Sweet Potato Curry.
Simona Cohen-Vida-Welsh, Waitrose product developer, said: “Our Easy to Cook range focuses on providing our customers with quick and healthy meals that require less prep. With 36 meals now in the range, we know our customers will find something they love.
“The ingredients in the dishes are all sourced from our known and trusted suppliers – for example, the smoked haddock in our new Smoked Haddock & Cod Gratin is responsibly sourced from the same smokery that supplies our fish service counters, allowing us to maintain the same high quality and standards that our customers expect from us.”
Latest data from Waitrose’s online store reveals an uptick in searches for warm autumnal recipes such as ‘Shepherds Pie’, ‘Cottage Pie’, and ‘Potato Gratin’ with increases of 244%, 105% and 54% over the last 30 days, respectively. The retailer stated that the trend shows there is growing customer demand for classic comfort foods throughout the weather-affected British summertime.
From 31 July, selected lines from the retailer’s Easy to Cook range will be part of its Fuss Free Meal Deal, where shoppers can buy one main and two sides for £8.
