Waitrose has launched a supermarket first fish ‘en papillote’ range. Inspired by the French style of cooking, the fish is folded into parchment paper parcels, then steamed with its own natural juices. Requiring no hands-on preparation, it’s ready to serve in 20 minutes.
The new products include Wild Garlic Scottish Salmon, Thai Green Inspired Cod Fillets, and Provençal Inspired Haddock Fillets (£7.50).
The range has been developed to overcome the renowned ‘fish fear’, where people feel unsure how to cook fish or are put off by its smell and texture. The retailer noted that it has seen a surge in searches for ‘ready to cook fish’ and ‘fresh fish’ up 100% and 59% respectively over the last 7 days.
Natalie Kelsey, product developer at Waitrose, commented: “We are delighted to launch the first fish ‘En Papillote’ to the market – an easy, healthy and delicious option that suits our customers’ busy lifestyles. Overcoming the dreaded ‘fish fear’, this style of cooking allows the freshness of the ingredients to truly shine. As the perfect mid-week solution, I love to serve mine with wholegrain rice, egg noodles or veggies for the perfect balanced meal.”
