Recent sales data from Waitrose shows a big rise in sales of Tequila.
Famous for being drunk as a shot form, the retailer noted that consumers are now using premium tequila brands for longer drinks and cocktails. It highlighted that Tequila has taken TikTok by storm with a spicy margarita cocktail clocking nearly 25,000 views in the last seven days.
Shoppers at Waitrose are opting for premium brands, with sales of Maestro Dobel Diamante Tequila jumping 428% compared to last year. Another popular premium brand is VIVIR which has been growing by 23.1% in recent weeks.
Searches on Waitrose.com for margarita and paloma cocktail recipes also rose by 70% and 214% on the previous year.
John Vine, spirits buyer at Waitrose said: “Tequila is definitely having its moment in the sun! We are now selling over 20 varieties, with customers looking to enjoy it sipped over ice, as a cocktail ingredient, or with soda for a low-sugar, summer spritz option.”
He added: “It’s great to see people move away from the slammers of old and towards something more flavourful and exciting. We see Tequila becoming a staple in home bars everywhere soon, in the same way that gin did and we think this summer we’ll be experimenting with fruity cocktails.”
NAM Implications:
- A boost for Waitrose in testing times.
- And a pointer for others.
- Watch this space…
