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Walgreens Introduces New Premium Skincare Line

US retailer Walgreens is launching a new skincare range designed to offer “premium quality without the premium price tag”.

walgreens-skincare-rangeIt noted that it was responding to growing consumer demand for premium skincare solutions, with the new line promising both top-tier quality and affordability.

“As we sharpen our focus in areas such as women’s health and beauty, our new premium skincare line is a game-changer for those who crave luxury but are mindful of their budget,” said Heather Hughes, group vice president and general merchandise manager for health and beauty at Walgreens.

“Compared to the current price of similar premium skin care products listed on brand websites, the online prices of our new Walgreens premium skin care products are at least 50% less expensive, making high-quality skin care more accessible. It’s our way of delivering personalized solutions that don’t break the bank and we invite our customers to see for themselves.”

The range includes Gentle Cleanser, Glycolic Acid Purifying Cleanser, Azelaic Acid Suspension, Hydrating Lip Mask, Watermelon AHA Mask, Body Butter Firming Cream, and a selection of serums. Prices range from $9.99 to $22.99.

NAM Implications:
  • If this new Walgreens line contains products that are comparable with the branded equivalents…
  • …then a 50% price difference has to make an impact.
  • Watch this space…