Walkers is expanding its RRP PMP range with the addition of Wotsits Giants’ flavours, Really Cheesy and Flamin’ Hot.
The latest launch takes the brand’s total number of RRP PMP launches this year into double digits as part of Walkers’ drive to support independent retailers and their snack offering.
RRP PMPs continue to be the growth engine of the Savoury Snacks Category, with the format remaining the number one contributor to crisps and snacks growth in value. Walkers’ RRP PMP portfolio is currently growing at 21.4%, whilst its Wotsits Giants have delivered £9.3m in value sales over the last year.
Mike Chapman, head of wholesale at PepsiCo, commented: “We’re excited to be investing in our RRP PMP portfolio through these latest additions. Wotsits Giants have been hugely popular since launch, with shoppers loving the fact that they are twice the size of regular Wotsits. Given the strength of RRP PMPs currently in delivering growth for retailers and the Savour Snacks Category, it just makes sense to make these in demand SKUs available in a RRP PMP sharing format. By stocking best-selling flavours like Wotsits Giants RRP PMPs, retailers can capitalise on existing shopper demand and drive snacking sales.
“For a long time, RRP PMPs have been of crucial importance to the convenience channel and to the Savoury Snacks Category, acting as the engine driver of growth. This year, we have continued to support retailers in growing their snacking sales through backing RRP PMPs across the nation’s most loved crisp brands, investing through NPD and line extensions. The new additions to Wotsits Giants are our latest step as we work with retailers to offer accessible price points for shoppers.”
