Walkers has confirmed the return of its Worcester Sauce and Tomato Ketchup flavours.
The return of the popular Worcester Sauce flavour has seen Walkers collaborate with the brand that created the original Worcester Sauce, Lea & Perrins. Packs feature a graphic of the iconic Lea & Perrins Worcester Sauce bottle to highlight the partnership.
Walkers has also joined forces with leading ketchup brand Heinz to deliver the tomato flavour that consumers know and love. The Heinz Tomato Ketchup bottle also features prominently on-pack. It follows on from the brand’s collaboration with Heinz last year to create three limited-edition sandwich-inspired flavours – Sausage Sarnie with Heinz Tomato Ketchup flavour, Cheese Toastie with Heinz Baked Beanz flavour, and Roast Chicken with Heinz Mayonnaise flavour.
Irina Panescu, Senior Marketing Manager at Walkers, said: “Earlier this month, super fans from all over the country descended on Charlie’s Convenience Store in Worcester, as it became the first and only stockist of Walkers Worcester Sauce flavour crisps in the world. However, we knew from the unprecedented reaction that we needed to bring the iconic flavour back to stores nationwide. We are thrilled to be answering the demands of shoppers with the return of our Worcester Sauce flavoured crisps, working with Lea & Perrins to deliver our best taste yet.
“By working alongside another powerhouse in Heinz, these collaborations will attract new shoppers looking to try something different. These kinds of tie-ups are a great way to create excitement and drive footfall, giving shoppers the chance to enjoy a collision of some of their favourite flavours. We’re confident that both new launches will be a popular addition to people’s lunches, or as a snack to enjoy on its own, and ultimately help our retail customers drive more snacks sales.”
The collaboration kickstarts Walkers’ #goallcrispin campaign, which aims to reignite the debate around crisp sandwiches among consumers on social media. The 360 campaign will run until mid-April across TV, shopper, digital, social and PR activity.
Walkers Lea & Perrins Worcester Sauce and Heinz Tomato Ketchup flavours are rolling out across the grocery, impulse and wholesale channels. The NPD will be available in a range of formats, including a 45g grab bag (RSP: £1.10), 70g PMP (RSP: £1.25) and 6pk multipack (RSP: £2.00).
