Walkers is launching larger case sizes across several of its best-selling price-marked pack (PMP) SKUs, to help retailers avoid losing sales. The move will see cases grow to 18 packs, helping retailers make the most of PMP as the format continues to be a driver for snacking sales.
Walkers noted that sharing PMPs remain the number one contributor to category growth, with the segment now 48% larger than it was two years ago. Within Walkers own portfolio, PMPs are currently growing at 21.4%. The increased case size is set to help retailers maximise this growth opportunity and cater to shopper demand, by offering more product per case.
Mike Chapman, Head of Wholesale at PepsiCo, commented: “PMPs continue to be of great importance to convenience retailers. For a long time, this format has been the catalyst for growth in the Savoury Snacking Category. By making our case sizes larger, retailers can not only avoid losing sales but also continue to meet shopper demand for PMPs.
“The new cases will roll out across best sellers from our core HERO 25 range, providing an excellent choice for stores looking for strong returns from well-loved brands that deliver on taste and enjoyment.”
NAM Implications:
- PMPs at accessible price points help to attract new customers.
- Encourage repeat purchase from both brand loyalists and impulse shoppers.
- Increasing the case size of an iconic brand benefits all stakeholders.
- A no-brainer…
