Walkers is joining the existing Extra Flamin’ Hot line-up of Doritos, Walkers MAX, and Wotsits Crunchy for a limited time.
The flavour has launched alongside three limited edition brand collabs as part of the Temp Drop Collection. These include Extra Flamin’ Hot variants of Ginsters Sausage Roll, Doughlicious Cookie Dough & Gelato Bites, and a lip balm from UpCircle.
The collection will be available via the Temp Drop Shop on TikTok Shop. The exclusive online store will only open after 4pm when the sun sets and the temperature starts to drop.
Opening on Wednesday 29th January, Friday 31st January, and Monday 3rd of February, an Extra Flamin’ Hot collab will drop each day. Once open, consumers in the UK will be able to order the exclusive Extra Flamin’ Hot products for home delivery.
The move comes as a poll of 2,000 adults found 81% of people say the cold is the main reason they don’t enjoy winter, with over a third (37%) having their own tried and tested techniques for staying warm – from dancing enthusiastically (13%) to building a blanket fort (12%) and even rubbing in ‘deep heat’ like its body lotion (5%).
Looking at the most popular quirky techniques, 32% have tried putting on an absurd number of layers of clothes, 26% have got into bed with a partner in order to get temperatures rising, and 16% have turned to eating spicy food, choosing to heat up from the inside.
In terms of the spicy foods people are most likely to eat to try to stay warm, 30% would choose a curry, 14% would turn to a spicy pot of instant noodles, and 12% would even go as far as eating a chilli!
With almost two-fifths (39%) believing that eating something spicy is a good way to warm up the body, 21% even wish that certain foods were more spicy, including spaghetti bolognese (29%), chips (28%) and sausage rolls (25%).
Rob Pothier, Head of Marketing for Extra Flamin’ Hot, said: “Nobody likes the start of the year. It’s dark, gloomy and cold, so it’s no wonder Brits are using quirky techniques to stay warm. That’s why we wanted to bring the heat the best way we could by launching spicy brand collabs with the Extra Flamin’ Hot Temp Drop Shop.
“To celebrate the launch of the limited edition Walkers Extra Flamin’ Hot, we partnered with brands where you’d least expect us to bring the heat this winter. Working with Ginsters, Doughlicious and UpCircle, we’ve got the perfect line-up for anyone looking to spice up their winter in completely unexpected ways.”
To access the shop, consumers need to visit @walkers_crisps on TikTok and click on ‘Shop’. Shoppers who purchase the Extra Flamin’ Hot Crisps for £1.10 can bag themselves the spicy Temp Drop Shop collabs for free, with limited supply available. Products will be sold on a first-come, first-served basis.
