Snack brand Walkers is launching its community fund competition for the second year running.
This year’s competition will see ten retailers have the opportunity to win £2,000 each to support their local neighbourhood, recognising the pivotal role that convenience stores play within their communities.
To enter, retailers must purchase two cases of any 48g-82g £1.25 RRP price-marked pack (PMP) or Kurkure 80g £1.00 RRP PMP range of qualifying products between now and 5 April.
Mike Chapman, Head of Wholesale at PepsiCo said: “Convenience stores have always played an important role within their local communities but never has this been more the case than during the last few years. We know that 73% of independent retailers have engaged in some form of community activity in the past year alone and we expect this to continue. With this competition, we hope to help retailers give back to their communities with a significant prize up for grabs”.
Chapman added: “Sharing RRP PMPs account for 49.1% of crisps and snacks value sales within the crisps, snacks and nuts segment, and represent an important driver of savoury snacking sales within the convenience channel. By focusing the competition on RRP price-marked packs, we’re helping retailers to drive their snacking sales further.”
NAM Implications:
- A pointer for all?
- Remembering that brands and retailers that acquire customers in trying times…
- …and deliver more than it says on the tin, every time…
- …can keep them for life.
