Walkers has added a Smokin’ BBQ Sauce variant to its core line-up.
The brand noted that taste-led NPD is key to category growth, with BBQ flavours consistently gaining shoppers over the past four years.
Stephanie Herbert, Walkers Senior Marketing Manager, commented: “We know that shoppers are constantly on the look-out for bold, great tasting flavour variations of their favourite snacks. Through this, we have seen BBQ become the most requested flavour on social media, so there was no better time to combine these two trends to launch our new Walkers Smokin’ BBQ Sauce SKU.
“The launch aims to help retailers boost their savoury snacking sales by providing them with an exciting, in-demand flavour that will give their shoppers the delicious taste of BBQ no matter the weather. We have also ensured that the NPD is available in a variety of formats to support retailers in spanning their offering across a range of shopper missions, including the increasingly popular lunchtime and on-the-go occasions.”
Walkers Smokin’ BBQ Sauce flavour started rolling out across the grocery, convenience and wholesale channels this week. The NPD will be available in a variety of formats, including a 45g grab bag (RSP: £1.00), 6pk multipack (RSP: £2.00) and 70G PMP (RSP: £1.25).
