Walkers is rolling out new HFSS-compliant versions of its Wotsits and Monster Munch ranges under a new sub-brand.
Catering to the increasing demand for healthier snacking options, the new ‘Yummy With’ range is made from chickpeas and contains 25% less salt than the average extruded product. Each individual pack also comes in at under 100 calories.
Three multipacks are being launched in supermarkets and convenience stores this week in new flavours: Wotsits Cheese Toastie, Wotsits Crispy Bacon (both RRP: £2/6x12g), and Monster Munch BBQ Sauce (RRP: £2/6x16g).
The launch will be supported as part of a wider Walkers Snacks eight-week, multi-million marketing campaign across TV, social, digital, consumer PR, and shopper activations.
Phoebe Chapman, the company’s Senior Brand Manager, commented: “We know that consumers are on the hunt for smarter snacking options, but that they aren’t willing to compromise on taste, with taste remaining the top reason shoppers choose crisps and snacks. Over several years, we’ve meticulously crafted the range to perfect the formulation, aligning with the beloved light and airy texture that consumers adore. Our ‘Yummy With’ range is perfect for retailers looking to tap into this opportunity to boost their offering and maximise sales.
“What’s more, through being non-HFSS, the range can be displayed on gondola ends, as well as front of store, unlocking additional opportunities for retailers to merchandise and offer shoppers an increased variety of flavours.”
The innovations are part of Walkers’ aim to make 50% of its sales from snacks that are non-HFSS or under 100 calories by 2025.
