Walkers has launched a new range of limited-edition meat and cheese-flavoured crisps for Veganuary.
The Walkers Unbelievable! Vegan crisps come in three flavours: Flame Grilled Steak, BBQ Pork Ribs, and Grilled Cheese Toastie. As well as a 5x24g format, all flavours will be available in 65g £1.25 PMPs.
The brand has also launched a new on-pack promotion that gives shoppers a chance to win £2,500 every day when purchasing any qualifying Walkers packs up until the end of February. The promotion will appear across the new Unbelievable! Vegan range, as well as the Walkers Core, Walkers 45% Less Salt and Walkers Baked ranges.
Rachael Smith, Senior Marketing Manager at PepsiCo, commented: “We don’t believe consumers should have to choose between their dietary choices and great taste when looking for savoury snacks. As Britain’s Most Loved Crisps, we wanted to give shoppers an Unbelievable! Vegan range with authentic meat and cheese flavours with this limited-edition trio.
“This innovation underlines our continued efforts to offer choice to consumers. By bringing meaty and cheesy flavours to market which wouldn’t ordinarily be identified as vegan, we’re hoping to kickstart 2024 by adding some more excitement to the category while helping retailers to maximise sales this January.”
