Walkers is combining three popular flavours from its range of brands with a Walkers crisp.
Wotsits Really Cheesy, Monster Munch Pickled Onion, and Doritos Chilli Heatwave flavours will be available on a Walkers crisp base for a limited time only. The new format aims to tap into shopper demand for snacks that are full of flavour and can elevate snacking occasions.
Walker’s noted that the latest trio of crisps is set to drive “excitement” within the category at a time when shoppers are looking for more ways to add something different to their snacking repertoire.
Jonny Roberts, Senior Brand Manager for Walkers at PepsiCo, said: “We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and through some of our most iconic flavours and brands, Walkers new limited time flavours will help deliver on both of those needs.
“As the number one crisps brand, we are well placed to help retailers tap into snacking demands. This launch is just one example of how we have done this and shows how we continue to ramp up our NPD pipeline. The snacks are also non-HFSS as part of our wider commitment to provide smarter snacking choices and cater to the growing number of consumers looking to lead healthier lifestyles.”
The limited-time flavours will be available while stock lasts in grocery, wholesale and impulse stores in multipacks and RRP price-marked packs. The launch will be backed by a digital media campaign, including social media and shopper marketing support.
