Walkers has brought back its lunch campaign for the fifth year running with an on-pack promotion for shoppers. Running until 30th March, the promotion will feature across Walkers Core, Walkers 45% Less Salt and Walkers Baked ranges, offering consumers the chance to win one of 121 daily prizes.
The brand noted that sandwiches remain the top pick for lunchtime, with 50% of people sticking to the same sandwich every day. A synonymous pairing, the promotion offers an even stronger incentive for shoppers to choose Walkers as their lunchtime accompaniment.
Stephanie Herbert, Senior Marketing Manager, commented: “Lunch is a key occasion for snacks and crisps are an essential part of it. This campaign offers a compelling reason for customers to enjoy Walkers with their sandwiches, driving both excitement and engagement. The promotion will help drive footfall, boost sales and further solidify Walkers as the go-to snack at lunch.”
