PepsiCo is marking its continued partnership with the UEFA Champions League by launching a new on-pack promotion across its Walkers MAX and Doritos brands.
Offering shoppers the chance to win tickets to this year’s Champions League final, alongside instant cash prizes, they need to purchase a promotional pack of Walkers MAX or Doritos, scan the QR code, then enter their details and pack code on the website. Entrants will find out instantly if they have won a cash prize of £10 (or € equivalent), with all entries automatically entered into a prize draw for a chance to win tickets to the final at Wembley.
Fiona Tomlin, Chief Marketing Officer at PepsiCo, commented: “This year is set to be a memorable one for sport in the UK – and the UEFA Champions League 2024 final represents a prime opportunity for retailers to take advantage of the excitement from football fans across the nation. Our on-pack promotion will really help to support retailers in maximising the football opportunity through sales of savoury snacks.
“With the final taking place at Wembley for the first time in eleven years, we knew we had to deliver something unforgettable. Shoppers now have the opportunity to win the ultimate football fan experience including accommodation, transport and tickets to the UEFA Champions League 2024 final – a fantastic prize that will help drive footfall instore for retailers. Football fans will be thrilled to know that our latest multi-brand activation is just the first in a jam-packed line up of football focussed campaigns throughout 2024, as we celebrate a huge year for the sport in the UK.”
The new on-pack promotion will be available across qualifying packs in the grocery, wholesale, and impulse channels until 31 March.
