As part of its continued partnership with the UEFA Champions League, PepsiCo has launched an on-pack promotion for its Walkers MAX brand.
Kicking off on 20th January and running until 23rd March across promotional packs of Walkers MAX in sizes 140g, 70g PMP and 50g, the campaign offers football fans the chance to win a UEFA Champions League final experience in Munich, Germany, along with UEFA Champions League merchandise.
The company noted that savoury snacks feature in 26% of UK football occasions, and with this rising to 65% globally, it showcases significant growth potential. As watching football emerges as a prime opportunity to boost snack consumption, the promotion across Walkers MAX is expected to help drive brand relevance to the occasion and support retailers in increasing basket spend.
Wayne Newton, Senior Marketing Director, commented: “Football is more than just a sport, it’s a cultural moment that brings people together, and Walkers MAX wants to be at the heart of these occasions. With this on-pack promotion, we’re not just offering shoppers a chance to win incredible prizes, but we’re also elevating matchdays and cementing Walkers MAX as the go-to snack for football enthusiasts.
“This promotion positions Walkers MAX as the ultimate snack companion for all football occasions and adds some excitement to the crisps, snacks and nuts category while helping retailers to increase sales by driving more snacking occasions by attracting new customers and encouraging repeat purchases.”
