Walkers has unveiled its latest campaign, which aims to help retailers drive sales by offering thousands of consumers the opportunity to win a free lunch every minute between 12-2pm.
The new on-pack promotion will run from 1 May until 25 June. It is one of Walkers’ biggest promotions to date, with 33 SKUs across its sub-brands, including the Walkers Core range, Walkers 45% Less Salt, Walkers Baked, Quavers, Wotsits, Monster Munch and Squares.
To support and drive widespread awareness of the free lunch offer, Walkers is also bringing back its #CrispIN or #CrispOUT campaign, which asks consumers whether they prefer their lunchtime sandwich with crisps inside them, or as an accompaniment. This will be supported by a revamped TV advert running from 8 May, and in-store marketing, digital, influencer and PR activity.
Philippa Pennington, Walkers Senior Brand Marketing Manager at PepsiCo, commented: “Lunch is the number one snacking moment across the day and therefore a key opportunity for retailers. By offering customers the chance to win a free lunch every minute between 12pm and 2pm, we are aiming to help retailers tap into the opportunity available within the lunch occasion.
“By bringing back our #CrispIN or #CrispOUT campaign, we will reignite the hotly contested debate on whether crisps belong in a sandwich, and by including the wider Walkers snacks portfolio in the campaign we spark conversation amongst consumers and inspire a whole new world of crisp & sandwich combinations. We hope to make the nation realise that a lunchtime sandwich really is incomplete without Walkers crisps – and we can’t wait to see the range of delicious and outstanding (and perhaps a bit daring and outrageous) combinations they come up with!”
