Walkers has teamed up with Heinz to launch three limited-edition sandwich-inspired flavours.
Inspired by popular sandwich combinations, Walkers Sausage Sarnie with Heinz Tomato Ketchup flavour, Cheese Toastie with Heinz Baked Beanz flavour, and Roast Chicken with Heinz Mayonnaise flavour are all non-HFSS.
The launch marks the start of year four of Walkers’ CrispIN vs CrispOUT campaign, which focuses on the debate around crisp sandwiches. The activity aims to help retailers tap into the lunchtime opportunity with snack variations that offer increased choice through flavour, with the Heinz endorsement encouraging shoppers to trade up with the new range.
Stephanie Herbert, Walkers Senior Marketing Manager, commented: “We are delighted to be partnering with the iconic brand, Heinz, to support retailers in offering innovative, taste-led NPD that will get their shoppers talking. The partnership will support retailers in maximising their sales potential around the lunchtime occasion, which is set to drive appeal to a wide range of consumers.”
Walkers Sausage Sarnie with Heinz Tomato Ketchup, Cheese Toastie with Heinz Baked Beanz and Roast Chicken with Heinz Mayonnaise flavours are hitting shelves across the grocery, impulse and wholesale channels from 12 August. The NPD will be available in a range of formats, including a 45g grab bag (RSP: £1), 70g PMP (RSP: £1.25) and 5pk multipack (RSP: £1.65). Additionally, Walkers Cheese Toastie with Heinz Baked Beans 45g grab bags will be available exclusively through Tesco.
The launch will be supported by Walkers’ 360, multi-million CrispIN vs CrispOUT campaign, running for 13 weeks with TV, shopper, digital, social and PR activity.
