Walkers is making its Sensations Roasted Chicken & Thyme flavour crisps available to more consumers, for more occasions, by rolling out two new formats.
Worth £17.5m RSV and Sensations’ second biggest flavour, Roasted Chicken & Thyme will now be available in a 40g single pack and a 65g Price-Marked Pack (PMP), allowing retailers to cater to both on-the-go and value-seeking purchase occasions.
The brand noted that PMPs continue to resonate strongly with consumers by delivering clear value and allowing retailers to offer an accessible price point for their customers.
With on-the-go occasions on the rise, the 40g single packs aim to help retailers provide more choice for shoppers looking for snacks on the move, and present opportunities to drive linked purchases through lunchtime meal deals. The Singles segment is growing 2.0%, highlighting the opportunity for retailers to capitalise on this trend.
The introduction of new pack formats coincides with the launch of a new recipe for Walkers Sensations Roasted Chicken & Thyme flavour crisps. The new recipe is now suitable for vegetarians and is also non-HFSS. This means the entire Walkers Sensations potato crisps range is compliant with HFSS regulations, meaning retailers can display them in key areas throughout the store.
Wayne Newton, Senior Marketing Director at Walkers, said: “We know how popular our Sensations Roasted Chicken & Thyme crisps are with shoppers, so we’re introducing single packs to cater to the rapidly growing on-the-go mission and offer value through PMPs. Plus, our new non-HFSS recipe keeps the same great taste shoppers love, while enabling retailers to stock the packs more widely across their stores.”
Launching across grocery, impulse and wholesale this week, the 40g single pack has an RRP of £1.10 and the 65g PMP has an RRP of £1.35.
