Walkers Snacks has teamed up with Warner Brothers to mark the upcoming release of the A Minecraft Movie with the launch of an on-pack promotion and limited-edition A Minecraft Movie-themed packaging across its Wotsits, Quavers and Monster Munch brands.
Starting this week, the activity will offer shoppers the chance to win prize, including A Minecraft Movie cinema tickets, hoodies, t-shirts and backpacks every hour between 6am and midnight. Those who purchase a qualifying pack and enter the promotion will automatically be added into a grand prize draw. This will give entrants the chance to win a trip for two to Hollywood, including a tour of the Warner Brothers Studios.
The partnership with A Minecraft Movie will span a variety of SKUs and formats, from price-marked to sharing, grab bags and multipacks. This aims to help retailers tap into, and add purchase incentives, to savoury snacking occasions.
Rachael Smith, Senior Marketing Manager at Walkers, commented: “We are on a mission to bring even more excitement to the savoury snacking category this year, so what better way to achieve this than by partnering with one of the biggest movie launches of 2025? Our collaboration with Warner Brothers for the new A Minecraft Movie aims to boost retailers’ sales by allowing them to offer their shoppers the chance to win epic prizes and experiences.”
Walkers Snacks’ A Minecraft Movie on-pack promotion will run across the grocery, convenience and wholesale channels, ahead of the film launching in cinemas from 4th April. Running until 18th May, the activity will be supported by shopper activations across selected grocery retailers, including Tesco, Sainsbury’s, Asda, Morrisons, Co-op and Ocado.
