Walkers has teamed up with restaurant chain Pizza Hut to launch two new permanent, non-HFSS crisp flavours: Walkers MAX Pepperoni Feast and Walkers MAX Texan BBQ.
Available from this week, the two new flavours aim to tap into the growing demand amongst younger consumers for pizza flavours within the savoury snacking space.
The launch will be supported by an on-pack promotion that will run until 31 December 2023, offering consumers a two-for-one offer on Pizza Hut pizzas across both SKUs, which will run until the promotional packs are no longer available. Consumers will be able to redeem the offer on promotional packs via an on-pack QR code and purchase two pizzas for the price of one from Pizza Hut delivery franchises, with no restriction on size, or the time of day.
Lynn Grant, Marketing Manager for Walkers MAX, said: “We know that Gen Z in particular are snacking three times daily and seeking the types of intense flavours that can be found in their favourite fast food. Pepperoni is Pizza Hut’s number one flavour and its Texan BBQ is iconic with a loyal following. By offering younger shoppers the indulgent taste of these flavours on the well-loved ridged crunch of Walkers MAX, we hope to create excitement, and offer younger consumers maximum flavour.”
Hamish Borsboom, head of sales and marketing at Pizza Hut, added: “Our partnership with Walkers MAX is truly a match made in heaven. Younger shoppers look to both of our brands for punchy, irresistible flavours, and now they can enjoy the taste of our well-known and loved pizza flavours on the ridged crisp of Walkers MAX. With shoppers able to get a great deal through the on-pack promotion, we’re so excited to be able to offer consumers great two-for-one offer – on any day of the week, any time of day and on any size pizza!”
The new flavours will be the first SKUs to sport a new pack design which will roll out across the wider Walkers MAX range from the end of August. The redesign aims to visually highlight the flavours of the range and will allow for a single coherent design across the portfolio.
