Walkers Sensations is tapping into the Easter occasion by bringing back Slow-Roasted Pork & Apple Sauce (150g) as a limited-edition flavour in time for Easter, available across grocery channels from this week. The limited edition flavour previously delivered £1.1m RSV in 2022.
Alongside it, Walkers Sensations Thai Sweet Chilli 150g will feature an exclusive Easter edition pack design.
Both Sensations Thai Sweet Chilli and Sensations Slow Roasted Pork & Apple Sauce flavours are non-HFSS, meaning they can be used in seasonal displays at the front of the store or other high footfall areas.
Wayne Newton, Senior Marketing at Walkers, commented: “Walkers Sensations has always been about delivering a premium snacking experience and the limited-edition Slow-Roasted Pork & Apple Sauce flavour will give people looking for a delicious snack an unrivalled taste experience. Easter is a crucial opportunity for retailers to be driving their savoury snacking sales. During this time, shoppers look for extra special snacking options that will elevate special occasions, such as limited-edition flavours & pack designs.
“Retailers will benefit from a product offering that has already been a hit with consumers and captures the spirit of the season, driving excitement from a brand that consumers know and love.”
