Walkers is helping retailers tap into the biggest snacking moment of the year with the launch of two limited-edition festive flavours across its premium Sensations brand.
New for this year, Sensations Honey Glazed Roast Ham flavour is rolling out this month, alongside the return of Sensations King Prawn & Marie Sauce flavour, which proved popular last year. In addition, Walkers has released festive-themed packaging across sharing bags and large multipacks of selected Walkers and Sensations.
The activity is set to be supported by a multi-brand marketing campaign across PepsiCo’s Walkers, Walkers Sensations and Doritos brands.
Wayne Newton, Senior Marketing Director at Walkers, commented: “With new shoppers entering the category and existing customers buying more in preparation for the holiday season, Christmas is a crucial opportunity for retailers to be driving their savoury snacking sales. During this time, shoppers look for extra special snacking options that will elevate their celebrations, such as limited-edition flavours.
“Our festive reskins will support retailers in offering consumers’ familiar, much-loved snacking favourites with a festive look and feel, while also introducing premium seasonal flavours through our new Sensations Honey Glazed Roast Ham flavour and the return of the much-loved Sensations King Prawn & Marie Sauce flavour. These limited-edition options are set to meet the demand for bold and exciting festive treats, ensuring there’s something special for everyone this Christmas.”
The Walkers and Sensations festive packaging and Sensations limited-edition flavours are rolling out across the grocery, convenience and wholesale channels. Sensations Honey Glazed Roast Ham and King Prawn & Marie Sauce flavours are available in 150g sharing formats, with an RRP of £2.50.
Going live from 18th November, PepsiCo’s multi-brand Christmas campaign will span OOH, digital and social media.
