Unilever’s Wall’s brand has unveiled a range of new products designed to drive ice cream sales this summer.
The innovation includes the return of the brand’s UK collaboration with confectionery maker Haribo, as well as the introduction of a raft of HFSS-compliant ice creams across its Solero and Twister ranges, and two new products from Cornetto and Carte D’Or.
Wall’s tie-up with Haribo and its Gold Gummy Bears line will see the launch of a new push-up ice cream, available in both a single and multipack format. The product combines vanilla ice cream, strawberry sauce and Haribo Gold Bears within the stick, complete with an eye-catching pack design.
Wall’s stated that the collaboration aims to capture the attention of a broader shopper base and enhance product appeal by expanding into the confectionery category. The Haribo push-up is HFSS-compliant and is made without artificial colours and flavours.
Meanwhile, Solero is expanding its portfolio with the introduction of a new flavour, Solero Orange Burst. Coupled with refreshed, modernised packaging across the entire range, the new variant has been designed to attract an incremental younger adult shopper into the segment.
Solero Orange Burst is HFSS-compliant and launches alongside a new 6x90ml family multipack for the brand’s Solero Exotic flavour and a relaunch of the Solero Red Berries ice cream, now named Solero Berry Bliss.
Twister is also launching a new ice cream, Twister Mallow, which combines raspberry and grape flavours with a marshmallow swirl. By combining ice cream with confectionery, the addition aims to recruit a wider shopper demographic and make ice cream a new go-to sweet snacking option for consumers.
Meanwhile, responding to growing demand for at-home indulgence, Cornetto is expanding its soft range with a Soft Mango and White Chocolate variant. Carte D’Or is also expanding its range, teaming up with Solero to introduce the Carte D’Or Solero Exotic ice cream frozen dessert. And a new Carte D’Or Lemon Meringue Pie ice cream will also be in stores soon.
Emily Gooding, Brand Manager at Wall’s, said: “We know that innovation is the number one driver for category growth, so this year we are bringing shoppers and retailers a host of new products that we hope will generate excitement and help boost ice cream sales.
“Our role as a market leader is to expand ice cream into new occasions and create new formats that shoppers can enjoy all year round, and this innovation across Twister, Solero, Cornetto and Carte D’Or, as well as our exciting collaboration with Haribo, will deliver just that.”
