Wall’s is expanding its vegan range with the launch of two savoury slices – Vegan Peppered Steak Slice and Vegan Chicken & Mushroom Slice (180g, RRP £2.00) – in Tesco.
The new additions build on the success of Wall’s Vegan Sausage Roll, the no.1 vegan sausage roll on the market, which has seen growth of 23.4% over the last year. The slices have been introduced to broaden appeal and offer more variety in the Chilled Savoury Pastry category, and mark Wall’s first move into vegan slices in a major supermarket.
The plant-based recipes are inspired by classic savoury pastry favourites and are said to deliver the same taste and texture as their meat counterparts, and offer an accessible option that appeals to flexitarians, vegetarians and vegans alike.
The Vegan Peppered Steak Slice is filled with plant-based steak pieces and onion in a pepper sauce, encased in Wall’s flaky pastry. The Vegan Chicken & Mushroom Slice features plant-based chicken pieces with mushroom in a creamy vegan sauce. The slices can be eaten hot or cold.
Jason Manley, Brand Director at The Compleat Food Group, the owner of Wall’s, commented: “We’ve seen brilliant momentum behind our Vegan Sausage Roll, and it’s clear there’s a real appetite for high-quality plant-based versions of familiar favourites. With these slices, we spotted the perfect opportunity to leverage our brand strength within plant-based Chilled Savoury Pastry and developed a range that is truly tasty and representative of its meat counterparts.
“Our new slices offer more choice for those seeking plant-based options – as a hearty snack or lunch option for consumers who want to enjoy the foods they love, no matter their lifestyle.”
