Leading sausage roll brand Wall’s is “adding excitement to the food-to-go fixture” with the launch of its new Takeaway Pockets in three flavours – Pepperoni Pizza, Cheeseburger and Bombay Potato Curry.
Building on the success of the brand’s £20m+ slices range, the new trio of Takeaway Pockets offers a smaller version, designed as a lighter snack or meal option to attract younger shoppers to the category.
Wall’s Takeaway Pocket Pepperoni Pizza Slice, Takeaway Pocket Cheeseburger Slice and Takeaway Pocket Bombay Potato Curry Slice (130g, RRP £1.50) have started rolling out across the convenience channel. They are ready-to-eat straight from the pack or can be heated up.
Designed to stand out on shelf, the packaging features bold colours and vibrant graphics inspired by the neon lights and lively energy of UK takeaway culture, providing a visual cue to connect with younger shoppers.
Jason Manley, Brand Director at The Compleat Food Group, home of Wall’s, said: “Wall’s is building on the success of its slices range by tapping into the nation’s love of big, bold takeaway tastes. As a leading brand in the Chilled Savoury Pastry category, with strong resonance among younger consumers, we’re well placed to attract new audiences and bring real excitement to the food-to-go fixture.
“Our new Takeaway Pockets do exactly that. With three standout recipes launching the range, we’re confident they will capture the attention of new, younger shoppers, while also offering something fresh and exciting to existing consumers.”
