Warburtons has added two new products to its Protein range: Soft Pittas and Flatbreads.
Both products are baked with a blend of pulse flours and linseed, and include 8 grams of protein per product.
The brand noted the growing consumer interest in protein-rich products, with its existing Protein range, which includes Thin Bagels and Power Loaf, seeing volume sales grow by 33% and 124% respectively (latest 12 weeks vs last year).
Jonathan Warburton, chairman of Warburtons, said: “Bakery is an essential part of a healthy balanced diet, and providing consumers with new, exciting products, with additional nutritional benefits is really important to us. We have seen our existing Protein range grow in popularity over the last 12 months and our new products, which taste great (if I do say so myself), will offer consumers even more choice, great quality, and 8g of protein in each one!
“Introducing Protein Soft Pittas and Protein Flatbreads to our Protein range further illustrates our commitment to innovation and our desire to exceed consumers expectations in the quality, taste and offering of our products.“
The Protein Soft Pittas and Flatbreads will be listed in Tesco and Iceland from 2 September with an RRP of £1.50 and £1.75 respectively, and in Co-op, Asda, Morrisons and Sainsbury’s later in the month.
