Bakery brand Warburtons has launched its latest NPD, Gluten Free Soft Pittas.
The pittas are said to have a “soft, fluffy texture and an authentic taste” and can be warmed in a toaster or eaten cold.
Warburtons has invested significantly in the gluten-free category to meet growing consumer demand. The launch of Soft Pittas follows recent NPD launches, including Cinnamon and Raisin Fruity Buns and Super Soft Seeded Rolls, which have helped Warburtons take 39% market share of the Free From rolls category.
“Everyone should be able to enjoy high-quality bakery products, regardless of dietary restrictions,” said Jonathan Warburton, Chairman. “Gluten free shoppers shouldn’t have to compromise on quality and taste, and our Warburtons Gluten Free range delivers on both. We are thrilled we have been able to recreate a gluten free alternative to our core range favourite.
“Innovation is critical to the growth of the free from category and to help meet what can often be an uncatered need for many. This is why at Warburtons we are investing significantly over the next three years in our Gluten Free range to grow, evolve and meet ongoing demand to introduce versatile and convenient free-from products.”
The Gluten Free Soft Pittas (4 pack) will have an RRP of £3 and will be available in Co-op and some other retailers.
