Sports nutrition brand Warrior is expanding its presence in Morrisons, with an enhanced range of functional creatine-based products to meet growing consumer demand.
The retailer is expanding its offering of Warrior products with the addition of the new Creatine Plus range, featuring Creatine Plus EAA and Creatine Plus Vitamins, as well as Creatine Mixed Berry, and Creatine Unflavoured, following the range’s strong sales performance after its initial launch in 2024.
The new additions will join Warrior’s existing lineup of protein bars and energy shots, taking the brand’s portfolio to 20 SKUs.
Creatine is now the fastest growing segment in the Sports Bars and Powders category in UK retail, with the latest market forecast to reach £100m by 2030 (growing at a +14.5% CAGR over the next five years).
Kieran Fisher, Founder of Warrior, commented: “Creatine has quickly become one of the most in-demand supplements in the UK, and the response to our Warrior Creatine range, both in Morrisons and across the wider market, has been outstanding.
“In the last 12 months alone, the creatine category has grown by 40%, generating £36m in sales, with retail up 43%, which highlights just how strong consumer interest has become.
“We’re proud to be leading this charge with innovative, great-tasting and accessible products that deliver real results. That’s why Warrior is the biggest and fastest-growing creatine brand, and why we’re outperforming wider market growth.
“This new phase of our Morrisons partnership shows both the growth of the market and the confidence in our brand. From bars to powders, we’re committed to making effective performance nutrition more convenient and affordable for everyone.”
