Sports nutrition brand Warrior is expanding its range in Tesco following the success of its initial listing.
In addition to Warrior Collagen Peptides, Tesco will be adding four flavours of Warrior CRUNCH bars to its shelves, including Birthday Cake and Fudge Brownie, as well as the Warrior Pre-Workout and Creatine supplements to meet the growing demand for sports nutrition products.
The Warrior range launched in Tesco earlier this year and is now stocked in stores around the UK.
The expansion is the latest achievement for KBF Enterprises, the parent company of Warrior, which is on track to be a £36m business by the end of 2023 after selling over 30 million of its snack bars over the last 12 months.
Kieran Fisher, Founder of KBF Enterprises and Warrior, commented: “We are incredibly proud of the growth of the Warrior range within one of the UK’s largest retailers. This is the latest in a series of new listings for our brand, with us now being listed in Asda, WHSmith and SPAR stores nationwide, in over 20,000 retail locations across the globe.
“We have a fantastic partnership with Tesco already, and the introduction of our bestselling protein bars, Creatine and Pre-Workout is the natural progression, giving Tesco shoppers more choice than ever before. We know that there is huge demand for nutritious, affordable products to help enhance the nation’s health and fitness regimes, and we are certain that the Warrior range will be a popular choice.”
