Sports nutrition brand Warrior has announced a new partnership with PureGym, the UK’s largest gym operator, supporting its expansion across the retail, health and fitness space.
From this week, six of Warrior’s best-selling bars will be available at over 410 PureGym locations nationwide, marking the brand’s first nationwide deal with a UK gym chain. The products will be stocked in PureGym vending machines, including the new Warrior Creatine Protein bars, available in Salted Caramel and Chocolate Peanut flavours. The brand’s bestselling Warrior RAW Bars (White Chocolate Cranberry and Chocolate Brownie) and Warrior CRUNCH (White Chocolate and Chocolate Chip Cookie) will also be available to PureGym’s 1.9 million members.
The partnership will be supported by a multi-channel marketing campaign at PureGym sites throughout the country, featuring in-gym activations and sampling, social media campaigns and collaborations, as well as brand assets and vending machine takeovers.
The collaboration follows retail listings with Tesco, Asda, Morrisons, and other major retailers and wholesalers, as well as the May launch of Warrior Creatine+ – the UK’s first creatine-enriched range of powders.
Kieran Fisher, Founder of Warrior and KBF Enterprises, commented: “We are proud to be partnering with PureGym – one of Europe’s most forward-thinking and fastest-growing fitness operators, in a collaboration that aligns perfectly with Warrior’s mission to deliver performance-led nutrition to everyday athletes.
“This partnership represents a significant strategic milestone for Warrior, enabling us to connect directly with our core audience in a high-impact environment and accelerate our UK growth across both the fitness and retail landscapes.”
