Eco-functional drinks brand Water Almighty has announced the launch of two aluminium-bottled waters – Mighty Pure and Mighty Minerals. Available from this month, the new offerings spearhead the brand’s mission to “revolutionise the bottled water landscape with sustainable, functional hydration solutions”. Both varieties will retail at £2 per 500ml bottle.
Water Almighty aims to lead the shift away from plastic in the water category, offering consumers a compelling alternative to traditional plastic water bottles. The drinks come in infinitely recyclable, resealable 500ml aluminium bottles designed for repeated use.
Melvin Jay, founder of Water Almighty, commented: “Water Almighty is not just about providing great-tasting, functional water. We’re on a mission to make sustainable drinks the norm by providing the industry and shoppers with easy swaps that are compromise-free. Our aluminium bottles offer a real solution to the plastic crisis, being endlessly recyclable and reusable. We’re proving that consumers and retailers don’t have to choose between health, convenience, and environmental responsibility – they can have it all in one mighty package.”
