Weetos, the cereal brand owned by the Weetabix Food Company, is launching a new variant – Chocolate and Honeycomb flavour.
The brand’s latest limited-edition addition will be available in 420g packs, initially in Asda for a short month run, before being rolled out to other major grocery retailers (RRP of £3.29 (£2 promo). The launch will be supported by in-store promotions and merchandising.
Weetos Chocolate and Honeycomb flavour is HFSS compliant, high in fibre and contains vitamins D and B12.
Charlie Boland, Weetos Brand Manager, said: “The debut of this new flavour is set to bolster the growing success of the Weetos brand, loved by children and approved by adults – Weetos is now present in over 1.3m UK households – a 30% rise in the last year alone!
With its delicious, chocolatey taste, Weetos already ranks as number seven in total Tasty Cereal category. Weetos Chocolate and Honeycomb flavour delivered strong results during taste testing that saw 80% of parents prepared to buy the product for their children and 78% of children asking their parents to buy the product.
“After the popularity of both our delicious Weetos Chocolately Orange Hoops and Weetos Chocolatey Caramel Hoops flavours in recent years, we know that innovative new flavours of Weetos have real appeal and drive purchasing frequency. We can’t wait to see buzz that Weetos Chocolate and Honeycomb flavour is going to create at stores and breakfast tables!”
