Weetabix has added a new ‘Chocolatey Hazelnut’ variant to its Melts portfolio.
The breakfast cereal brand noted that Chocolate hazelnut is an on-trend flavour with broad appeal – the global hazelnut market is projected to register a CAGR of 10% over the next five years.
The soft-centred crunchy hazelnut bites are HFSS-compliant, tapping into demand for healthier choices.
With an RRP of £2.00 per pack, Asda will be the first retailer to stock Chocolatey Hazelnut Melts in early May, with other retailers to follow suit in the summer months.
Ginni Farbon, Weetabix Brand Manager, said: “The launch of this new flavour into our popular Melts range is set to be a hit with consumers as tasty cereal is the largest segment of the breakfast cereal category, with demand growing YOY over the last three years. With over half of consumers looking to reduce their sugar intake in their diets, Melts will hit this sweet spot for them without compromising on taste.”
