Weetos, the breakfast cereal brand owned by the Weetabix Food Company, is venturing into the gaming universe, launching a co-branded Roblox experience in partnership with Fandom – the world’s largest fan platform.
Weetos World is designed for kids and includes puzzles, creative challenges and interactive zones. The game also offers a virtual space where families can team up, unlock rewards and discover a new side to the breakfast cereal. The characters, environments and challenges in Weetos World were all inspired by the drawings and ideas of the children and grandchildren of Weetos employees.
To support the campaign, over one million limited-edition Weetos packs are rolling out across all major multiples, Bestway and Unitas, featuring a new design and a QR code linking directly to a bespoke Weetos hub on Fandom.com. A competition will run until 31st August, offering the chance to win consoles, gaming bundles and more.
Madeleine Rainert, Brand Manager at Weetos, said: “Weetos World represents a bold step forward for the brand. We’re tapping into cultural relevance by meeting families where they already are – and doing it in a way that stays true to Weetos’ playful DNA.
“The fact that the game is inspired by children’s real ideas makes it even more special. This is about more than just cereal; it’s about sparking golden moments between parents and children through the power of play!”
