Werther’s Original is expanding its range with the launch of Werther’s Original Chocolate Covered Caramels.
Combining the taste of Werther’s caramel with milk chocolate, Werther’s Original Chocolate Covered Caramels are rolling into bargain stores with further listings to follow.
The brand noted that Caramel has shown the strongest growth as a flavour in the sugar category over the last 12 months, growing at 18.3% YA in value sales. In addition, chocolate caramel sweets are outperforming category growth at 20% YoY. Werther’s Original stated that it was well-positioned to tap into this demand with its new premium offering.
“We know that caramel remains a popular flavour within the sugar category and chocolate-covered caramels are also seeing growth,” commented Andy Mutton, Managing Director at Storck UK.
“Our latest NPD is set to drive excitement within the category, appealing not just to our existing, loyal customer base but also bringing new consumers into the category.”
Available in 14x 100g shelf-ready packaging at RSP £1.25, the launch of Werther’s Original Chocolate Covered Caramels will be supported by in-store promotions, digital campaigns and social media activations.
