Westons Cider is marking 145 years of heritage with the launch of Henry Westons 1880 Vintage.
Building on the success of Henry Westons Vintage, 1880 Vintage will become a permanent addition to the brand range. The company is looking to capitalise on the rapidly expanding crafted cider segment, which is growing faster than any other subcategory and now accounts for 24% of all cider sales worth £265m.
Inspired by one of the original recipes from the Westons family archives, the 1880 Vintage variant is a medium cider designed to broaden its appeal and draw in shoppers seeking an easy-to-drink cider.
Brand Manager Holly Chadwick said: “Henry Westons 1880 Vintage is a true celebration of our heritage and craftsmanship, made from a recipe passed down through five generations of the Westons family. For 145 years, we’ve been dedicated to producing exceptional ciders, and this launch perfectly combines our rich history with the evolving tastes of today’s consumers,” explains
“The 1880 Vintage delivers the unparalleled quality and authenticity that have established Henry Westons as a trusted leader in the UK cider market, making it a must-stock for retailers eager to capitalise on the sustained growing demand for crafted, heritage-led ciders.”
Henry Westons 1880 Vintage (6.2% ABV) will be available in dual formats: a 500ml bottle (RRP £2.50) available in Booker from the end of this month, before rolling out in Asda, Sainsbury’s and Co-op in late March, and a 750ml bottle (RRP £2.80), available exclusively in Tesco from late March.
