Westons Cider is giving drinkers of its Henry Westons range the chance to win a holiday as part of an on-pack promotion.
The brand’s annual campaign has been a key sales driver for retailers in recent years, with almost 140,000 entries in 2024.
This year, Westons is upping the ante and giving away a luxury holiday for up to four people to either Iceland, Hanoi, Kenya or Marrakesh. To mark the cider maker’s 145th anniversary, there will also be over 145 summer-themed prizes up for grabs – one for each day of the competition – including bottle coolers, beach towels, speakers and other sunny day essentials.
Between April and August, the ‘Win a Luxury Escape’ promotion will be available on 14 million bottles and 4.5 million multi-packs of Henry Westons in all retail channels. The competition will be supported by out-of-home and video-on-demand brand advertising throughout the period.
The Henry Westons range is worth £98.3m in the off-trade and growing at a rate of 7.8% – outpacing total cider category performance of -1.1%.
Henry Westons Brand Manager, Holly Chadwick, commented: “As we enter a milestone year, we wanted to give back to our customers and reward loyalists with an on-pack promotion that’s bigger and better than ever. In a departure from previous two-person holidays, we’re delighted to be giving away a money-can’t-buy experience for up to four people, whether that means an adventurous break with friends or a fun-packed family holiday.
“With promotional packs set to hit stores just ahead of peak cider season, it’s guaranteed to drive both value and volume sales for retailers.”
The promotion is running across 500ml bottles of Henry Westons Vintage, Henry Westons British Vintage, Henry Westons Cloudy Vintage, Henry Westons Organic and Henry Westons Signature Vintage as well as four, six and eight packs of Henry Westons Vintage and the Henry Westons Organic 3L Bag-in-Box.
