Whatever Kidz has announced the launch of its Peppa Pig Multivitamin drinks in supermarket chain Iceland. The new products, available in two flavours – Tropical and Apple – have been developed to provide essential nutrients for children in a convenient form.
Whatever Kidz Peppa Pig Multivitamin drinks contain 10 vitamins, including vitamins A, C, D, E, and a range of B vitamins. They are made with real fruits and priced at £1 (RRP).
“Securing the listing of Whatever Kidz Peppa Pig drinks at Iceland holds a deeply personal significance for me,” said Bobby Patel, the founder of Whatever Brands and owner of Whatever Kidz.
“These drinks were created with a heartfelt purpose – they were developed with my son in mind, who, as a fussy eater with special needs, inspired our mission to partner with Hasbro. Our goal was not only to offer a range of convenient 200ml carton drinks packed with essential vitamins but to infuse an element of joy and excitement into their daily nutrition. Seeing my son’s love for these drinks reassures me that he’s receiving the nutrients he needs, and the fact that he chooses them himself is a tremendous win for parents like me.”
Whatever Kidz revealed that it is planning to launch more multivitamin drinks under other licenses, including Cocomelon and Barbie.
