Leading hard seltzer brand White Claw has unveiled its latest limited seasonal flavour, Blackberry.
The new dark and fruity flavour is available in packs of 12 from its online store and Amazon (RRP £21), with single cans retailing for £2.25 in Morrisons and Sainsbury’s.
Made from natural flavours, triple distilled spirit, and sparkling water, White Claw Blackberry has no artificial sweeteners. The brand noted that at 4.5% ABV and 95 calories per can, the drink offers a low-calorie option for consumers.
Following the success of its Watermelon flavour that sold out across the UK this summer, this launch extends White Claw’s seasonal offerings into the colder months.
White Claw stated that its ongoing innovation underscores its commitment to driving growth within the RTD category, particularly appealing to Gen Z and Millennials seeking alternatives to high-sugar beverages.
As evidence of this success, White Claw is growing its value at five times the rate of the total RTD category, boasting a MAT growth of 27%, compared to 6% for the category overall.
Michael Dean, Marketing Director UK at White Claw said: “We are excited to unveil our latest limited-edition flavour drop, White Claw Blackberry, to the UK this autumn. At the heart of our success is a commitment to innovation, and as leaders in crafting new flavour experiences, we continually push the boundaries of what’s possible in taste. With its rich, dark berry notes, this seasonal release not only captures the essence of autumn but also reflects our dedication to staying ahead in flavours.
“White Claw Blackberry, like our top-selling White Claw Black Cherry, taps into the UK’s love for berry flavours, making it a perfect addition to our portfolio. We’re confident that this bold, refreshing twist will delight our fans and continue to drive our growth in the market!”
