Hard seltzer brand White Claw has launched two new flavours in the UK – Pineapple and Passion Fruit – as part of its growth plans.
The two flavours are made from natural flavourings, triple distilled spirit, sparkling water, with no artificial sweeteners. Ready to drink in a 330ml can at 4.5% ABV, they are vegan and gluten free, and contain 95 calories per can.
Since White Claw’s launch in the UK four years ago, the brand has dominated the hard seltzer category, appealing to Gen-Z and Millenials looking for low-calorie alternatives to traditional alcoholic drinks.
The Pineapple and Passion Fruit variants are available in variety packs of 4 (x2 Pineapple and x2 Passionfruit) in Sainsbury’s (RRP £7.50) and in a variety pack of 24 (x12 Pineapple and x12 Passionfruit) on Amazon (RRP £45.00).
Michael Dean, Marketing Director UK at White Claw, said: “We are so excited to bring White Claw Pineapple and Passion Fruit to the UK this summer. White Claw fans love new flavours entering the market, and these two flavours are very special.
“We have launched them as flavour drops for a limited time to really champion the many requests to bring these flavours to the UK asked by our consumers! I look forward to seeing them in parks, at BBQ’s and festivals this summer!”
