Gluten-free Italian food brand White Rabbit has launched a new fresh Girasoli pasta range: Aubergine Parmigiana, Butternut Squash & Provola, and Prosciutto Ham & Mozzarella.
Made in Italy, the new range began rolling out this month. Sainsbury’s and Ocado have listed the Aubergine Parmigiana and the Butternut Squash & Provola SKUS, followed by Mozzarella & Prosciutto launching in Sainsbury’s from 8th November. Wholefoods has also listed the Aubergine Parmigiana (RRP £3.75 / 250g pack).
The brand noted that the revised recipes have been created to bring more foodie flavours to the gluten-free market and emulate the main fixture experience, with the Butternut Squash & Provola and Prosciutto & Mozzarella SKUS representing recipe firsts for the category.
Nick Croft-Simon, Co-Founder and CEO, said: “Our new and improved Girasoli recipes have been designed with quality and variety in mind, offering a meal solution that not only meets that appetite of free from consumers – one they have historically had limited access to – but that tastes just as good as main fixture and therefore can be enjoyed by all.
“More than that, with gluten free consumers making up 1 in 5 households, we know that the overall supermarket of choice is dictated by the free from options on offer. So, by listing ranges like our new fresh pasta, there is a huge opportunity for retailers to bring in new customers both to free from and other categories, increasing basket spend as a whole.”
