Whole Earth has added to its squeezy peanut butter range with the introduction of a new chocolate flavour.
Aimed at disrupting the spreads category, the new Drizzler recipe is made with real chocolate combined with smooth Drizzler peanut butter and naturally sweetened with coconut blossom sugar. It is claimed to contain 50% less sugar than the leading chocolate spread.
Made with only plant-based ingredients, Whole Earth Chocolate Drizzler is a natural source of protein and a high source of fibre.
The product is rolling out in Sainsbury’s supermarkets and convenience stores (RRP £3.69 – 320g).
Adele Ward, Whole Earth marketing director at brand owner Ecotone UK, said: “Our Drizzler peanut butters are giving consumers a whole new way to enjoy peanut butter. The unique squeezy design and unrivalled smooth texture has shaken up the category and we’ve received really positive shopper feedback.
“Until now, just one thing has been missing…chocolate! We wanted to create a chocolate flavour the Whole Earth way – totally natural, totally tasty and in recyclable packaging. It’s a more wholesome and natural alternative to sugar-laden chocolate spread in a highly convenient format to build excitement and continue to drive the category forward.”
NAM Implications:
- A unique talking point…
- Extra facings.
- A new way of looking at the category.
- And if the consumer bites!
