Whole Foods Market has partnered with American actress and celebrity entrepreneur Blake Lively to launch her non-alcoholic drinks brand, Betty Buzz, exclusively in the UK.
The low-calorie, vegan mixers use real juice and no artificial flavours, sweeteners or colours. The range of five flavours includes Sparkling Grapefruit, Meyer Lemon Club Soda and Ginger Beer, which can be drunk on their own or mixed with either conventional or zero-proof spirits.
Betty Buzz will start to appear in flagship Whole Foods Market stores from this month, with a full rollout from June.
Jade Hoai, Executive Leader of Purchasing in the UK, commented: “This summer, we have a range of initiatives that celebrate the great tastes of the States and seeing Betty Buzz on the shelves is the (US) cherry on the top. Whole Foods Market is often the first choice for great American brands, and as big fans of the range, we are buzzing to be the exclusive UK retailer.
“With 8.4 million UK adults choosing not to drink alcohol and the rise in demand for NoLo or low and non-alcoholic drinks in recent years, it’s important we offer a range of high quality and delicious drink options that not only taste great, but suit a variety of occasions and drinking preferences.”
