Wickedly Welsh Chocolate has agreed a deal to supply its 90-gram Salted Caramel and Milk Chocolate bars to 56 Aldi stores in Wales.
The move comes after the product scored highly in areas such as flavour, taste, and pricing at supplier event held by the discounter.
Karen Owen, the brand’s co-founder and Chief Chocolatier, commented: “As a family-run and independent business, we are really excited to have secured two product listings across all of Aldi’s Welsh supermarkets. We were blown away at the high scores we received from consumers who took part in the event, and we cannot wait to see our products on the shelves.
“The entire team here at Wickedly Welsh Chocolate were over the moon when we heard the news. The fact an independent company such as ours can win space on the shelves of such a respected company as Aldi speaks volumes about how committed they are to working with local suppliers and the impressively high quality of the products that they offer.”
Julie Ashfield, managing director of buying at Aldi UK, added: “We are delighted to be partnering with Wickedly Welsh Chocolate after they received rave reviews at our Swansea supplier event earlier this year.
“Supporting and helping local businesses to thrive is hugely important to us at Aldi and I do not doubt that shoppers across Wales will love this new addition to our shelves.”
Wickedly Welsh Chocolate can also be found in Fortnum & Mason and Co-op (Wales).
