Sustainable natural personal care brand Wild has launched its first haircare range in nearly 750 Tesco stores.
The new launch adds to Wild’s existing range of plastic-free refillable deodorants stocked by the retailer. The new eco-friendly haircare range comes with a plastic-free ‘case for life’ and compostable refills.
The rollout will be supported by in-store marketing with 69 stores featuring branded Wild bays, while the rest will be equipped with branded shelf trays showcasing Wild’s products.
Alongside the exclusive haircare range, which is only available from Tesco, the brand has released a new body wash line, which will also be available on its website.
Wild co-founder Charlie Bowes Lyon said: “We’re excited to partner with Tesco to bring our sustainable personal care solutions to a broader audience. Tesco’s commitment to sustainability aligns perfectly with our mission to reduce plastic waste, promote natural ingredients, and provide products that are trusted by hundreds of thousands of customers, who have collectively awarded us over 29,000 5-star Trustpilot reviews.”
He added: “We’re proud to offer Tesco customers exclusive access to our innovative hair care and body wash products, designed with sustainability and quality in mind. We’re confident that our partnership with Tesco will inspire positive change in personal care routines while contributing to a greener, more sustainable future.”
