Wildfarmed, one of the UK’s leading regenerative food and farming companies, and Natural Energy brand TRIBE are taking their collaboration to the next level, with the launch of two new flapjack flavours and their first retail listing, initially launching exclusively in Sainsbury’s.
The regenerative oat bar range builds on the success of the original TRIBE x Wildfarmed Apple & Raspberry Flapjack that first launched earlier this year to TRIBE’s DTC community.
Three new flapjack bars, all made with 100% regeneratively grown Wildfarmed oats, have now launched in Sainsbury’s, both in single (RRP £1.50) and multipack formats (RRP £3.00): Toffee, Pecan & Raisin; Blueberry & Almond Butter; and Apple & Raspberry.
Tom Stancliffe, co-founder of TRIBE, commented: “We’re excited to expand our UK-first collaboration with Wildfarmed to three oat bars made with regen farmed oats. Customers are looking for healthier, more sustainable snacks, and it’s a great feeling to be able to see these hitting the shelves in Sainsbury’s.”
The exclusive retail listing represents another milestone in Wildfarmed’s mission to accelerate the world’s transition to regenerative agriculture and increase accessibility to regeneratively grown foods. Following the brand’s listings in Tesco, Ocado and Waitrose and with over 1,000 customers from high street chains to independent bakery partners, Wildfarmed is now breaking new ground in the packaged snacks category.
Callum Morris, Chief Growth Officer at Wildfarmed, said: “We are thrilled to see the new range of flapjack bars now on the shelves of one of Britain’s biggest supermarkets. From one flavour to now having three delicious options to choose from, this is a significant moment in our mission to take regen mainstream and an important step on our journey to scale regenerative farming. Each bar is helping to support farmers who are growing food with nature and helping to restore healthy soil, increase biodiversity, minimise water pollution and reduce carbon.”
