Wildfarmed, a leading regenerative food and farming company, has moved into the oat space by partnering with natural energy brand TRIBE to launch the UK’s first regenerative oat flapjack bar.
Made from 100% Wildfarmed oats, this is Wildfarmed’s first-ever oat product, marking a major step in its mission to bring regenerative produce to shopping aisles.
The new TRIBE x Wildfarmed oat flapjack bar will debut in a single flavour – Apple & Raspberry – with more to follow as the range expands.
The HFSS-compliant bar is made with Wildfarmed regenerative oats and is free from artificial ingredients and pesticides.
The TRIBE x Wildfarmed Apple & Raspberry Flapjack will be available to consumers on TRIBE’s website as Singles (RRP £1.50 – 50g) and Multipacks (RRP £3 – 3 x 50g). There are plans to expand into supermarkets and other retail channels in the near future.
Unlike most modern farming, which farms with monocultures and uses chemicals and machinery, Wildfarmed regenerative farming uses a different model. Each bar supports farmers working with nature to achieve a set of outcomes: improved soil health, increased biodiversity, and a reduction in carbon and water pollution.
The launch marks a new chapter for Wildfarmed. After debuting the UK’s first regenerative bread and flour range in Waitrose, it’s now expanding into oats and packaged snacks as part of its mission to make regenerative food accessible to all and drive large-scale change across the food system.
Edd Lees, co-founder of Wildfarmed, commented: “This isn’t just another oat bar. It’s a big step toward making regenerative food accessible for everyone. Real change requires real scale, which is why our goal has always been to get regenerative food onto as many tables as possible – whether in sandwiches, pizzas or snacks.
“TRIBE, with its long-standing commitment to sustainability, is the perfect partner to launch our first-ever oat product with. We’re excited to expand into this space and give more consumers a chance to support farmers restoring what matters most: healthy soil, clean rivers, and fields full of life.”
Tom Stancliffe, Co-Founder of TRIBE, added: “TRIBE products have been inspired by our trails runs across the mountains of Europe and our mission is all about fuelling with Nature. We have been inspired by the Wildfarmed mission to make regenerative food accessible and are proud to be collaborating on a UK-first oat bar with regenerative farmed oats.
“This is a game-changing product that tastes great and pushes the boundaries of the cereal bar category.”
